top of page

From Views to Sales: 10 Corporate Video Ideas to Turn Clicks Into Cash!

Writer's picture: Diana EspinaDiana Espina

Updated: Feb 28, 2024

Hey there, fellow business owners! If you're looking to spice up your Instagram game and leave a lasting impression on your clients, you've come to the right place. As a seasoned content creator specializing in Instagram marketing, I've got some killer corporate video ideas up my sleeve that are sure to wow your audience and drive the interest of new clients and new competent employees. So grab a cup of coffee (or your beverage of choice) and let's dive in!



Elevating Your Brand with Corporate Videos

In today's digital age, standing out from the crowd is more important than ever. And what better way to captivate your audience than with engaging corporate videos? Whether you're showcasing your latest product or giving a behind-the-scenes peek into your company culture, corporate videos have the power to build trust, foster connections, and boost engagement like never before.




1. Behind-the-Scenes Sneak Peek: Giving Your Clients a VIP Tour

There's something inherently fascinating about peeking behind the curtain, isn't there? Take your clients on a virtual tour of your office, production facility, or creative studio. Show them the faces behind the brand, share fun anecdotes, and give them a glimpse into the day-to-day hustle. Trust me, people love feeling like insiders!


2. Product Demonstrations: Showcasing Your Star Players

Got a killer product or service you're itching to show off? Let your corporate video do the talking! Set up a mini photoshoot or video shoot to highlight the features, benefits, and real-world applications of your offerings. Bonus points if you can sprinkle in some customer testimonials for added credibility.


3. Customer Testimonials: Letting Your Clients Do the Talking

There's nothing quite as powerful as hearing glowing reviews straight from the community. Conduct research and reach out to your happiest customers and ask if they'd be willing to share their experiences on camera. Not only does this build trust with potential clients, but it also strengthens your relationships with existing ones. This method is one of my favorite ways to engage and create effortless and effective content.


4. Educational Tutorials: Share Your Expertise with the World

Another one of my favorite ways to connect with clients is by providing value-packed educational content. Think tutorials, how-to carousel video guides, or informative videos that address common pain points in your industry. By positioning yourself as a helpful resource, you'll attract a loyal following of eager learners and potential buyers who will trust you and perceive you as having higher value.


5. Event Highlights: Capturing the Magic of Company Gatherings

Corporate events – where networking opportunities abound and memories are made. Why not document the fun and excitement with a snazzy event highlight video? Also, prepare a list of the frequently asked questions from your clients and interview the company or industry experts to make it fun, interactive and educational while giving your team some room to shine.




From guest speakers to team bonding activities, there's no shortage of memorable moments and huge value to share with your audience.


6. Client Success Stories: Celebrating Wins Together

Every success story deserves its moment in the spotlight, don't you think? Take a cue from Hollywood and craft compelling narratives around your most impressive client collaborations. Highlight the challenges faced, the strategies implemented, and – of course – the triumphant outcomes achieved. There’s nothing more compelling for your clients than learning the story of relatable people and how they achieved their goals.



7. Company Milestones and Announcements: Sharing Big News with Style

Whether you're launching a new product, opening a new location, or hitting a major milestone, it's time to break out the confetti and champagne! Craft a fun and festive announcement video to share the exciting news with your clients. After all, who doesn't love a reason to celebrate? This type of content can sometimes be the least engaged with on social media; however, it really builds up the story frame of your business and your achievements throughout that will make you credible and reputable. Remember; likes aren’t everything. Always keep in mind the bigger picture!


8. Employee Spotlights: Putting Faces to Names

We all know how weird it is to be constantly communicating with someone through emails and how difficult it is to gauge people’s personality and humanity. Your team members are the heart and soul of your business – so why not give them their moment in the spotlight? Feature employee profiles or interviews in your corporate videos to showcase their talents, passions, and quirky personalities. It's a great way to humanize your brand and foster a sense of community.


9. Industry Insights and Thought Leadership: Establishing Your Authority

Want to position yourself as a thought leader in your industry? Share your insights, predictions, and expert commentary on relevant topics through thought leadership videos. Whether you're discussing industry trends or offering actionable advice, you'll establish yourself as a go-to resource for valuable information, and these videos will be a great asset for you to have for future campaigns.



10. Interactive Q&A Sessions: Engaging with Your Audience in Real Time

Last but not least, why not host a live Q&A session with your audience? It's a fantastic way to foster engagement, address the burning questions, and show off your charming personality. Plus, it's a great opportunity to get to know your clients on a more personal level – and vice versa!


Conclusion: Ready to Take Your Instagram Game to the Next Level?

With these 10 corporate video ideas in your arsenal, you'll be well-equipped to impress your clients, build stronger relationships, and elevate your brand on Instagram. So grab your camera (or smartphone) and start brainstorming – the possibilities are endless! Here's to creating engaging, memorable content that leaves a lasting impression. Cheers to your success!

8 views0 comments

Comments


© Updated 2024 

bottom of page