STORY-LED CREATIVE STUDIO
WELCOME TO ARIZONA
An evolving creative partnership connecting destination storytelling, website design, merchandise, and campaign content across Arizona.
Creative partner
Welcome to Arizona
Location
Arizona
Scope
Creative direction · Website design · Photography · Film · Campaign assets · Merchandise
THE STORY
Building a stronger home for the stories that make Arizona worth exploring.
Welcome to Arizona is a travel media platform built around the places, businesses, and experiences that give the state its character.
Across an evolving creative partnership, EMPATHYFilms has helped translate that growing body of work into a more connected brand experience—bringing together destination content, website design, merchandise, and campaign storytelling under one clearer creative direction.
ACROSS ARIZONA
Stories that traveled far beyond the feed.
PROJECT SCOPE
From content platform to broader brand ecosystem.
Across Instagram and TikTok, content created by EMPATHYFilms for Welcome to Arizona has generated more than 20 million views.
The partnership has also expanded across destination storytelling, website design, merchandise, and campaign work designed to strengthen the brand beyond social media.
Statewide
Travel storytelling across Arizona
Performance reflects selected content created by EMPATHYFilms for Welcome to Arizona across Instagram and TikTok. Welcome to Arizona has also produced additional high-performing campaigns independently and with other partners.
20M+
Views across Instagram and TikTok
